Tuesday, 15 March 2011

Textual Annalysis - Digipack.

The Digi-pack is the exceptional alternative to standard jewel box packaging. Made mostly from thick card, the digi-pack is virtually shatterproof and allows great graphic display. Originally used for the album packaging of leading musicians, the digi-pack and digi-pack family are now priced reasonably enough to be used for any CD or DVD project. The digi-pack is an extremely versatile packaging.

The digipack i have decided to analyze is Alicia Keys greatest hits.

On the front of the digipack is an image of the artist, her name and the title of the album. The artist has been styled in a glamourous dress and is looking happy. This is conventional for a female r&b artist. The text is in a gold cover that conects with the dress and the text inside the cover. Her name is in a bolder text which draws attention to the artist.   
 
On the inside of the digipack there is 3 pannels, the first pannel there is text that is about her, the rights of the music and a message to her fans. Underneath the text there is an image of Alicia Keys, this attracts both female and male audiences as she is attractive but a role model. Also the image shows that she is the artist of the cd and the main focul point. The context of the image shows her to be glamourous and beautiful. Key r&b factors of a Digipack.
Next to the first pannels is two CD parts with a background image.






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