The Treatment

Our music title focus with the main lyric of the song "SuperHero" this is also the name of the song so we decided to keep the music video simple and go with the same idea. The time for the music video is 3:34 this is a long enough time to get a good amount of footage and story line in the video. We have decided to create a story line that also is in comparison to the lyrics of the song. The story line is a romantic love story with two characters, that by coinsodence bump into each other and begin to chat. They soon fall in love and he becomes her "super hero", this then ends tragically as the male dies in a car accident saving the female, a dramatic and sad ending that should have a high impact of the audience.

The music video is set in post modern society and is a story anyone can relate to giving it a large target audience, the beginning of the story line will have long takes and many straight cuts keeping the video simplistic, showing many clips of performance and scenes from the story line to show the romance and connection between the two characters. This will then be impacted by the hit of the chorus which followed up by the short takes and a series of effects to back create a climax.

We will be using the iMac to edit and cut our video using a program called Final Cut Express, we have experience using this program from last year so we have a good idea on using it, this means we can use our time efficently and be a lot more creative with the editing of the music video.

The style of the music video is R&B so we have to dress and use props that follow or co-inside with the genre. We have influences from artists such as 'Beyonce' and 'Rhianna' as they are both artist which in their videos show alot of romance between a male and female character a good example is Beyonce's 'Halo' However, due to our own storyline we have originality. We can express the love and connection between the two characters through the dynamic use of camera shots such as long and short shots, close ups and symbolic shots.  In the video we have decided to use effects such as fades in and outs as well as flashbacks and slow motion for items such as the car accident.

We decided our location on scene that represented specific areas where the characters could be together. In comparison we also found places that the female character could be alone and look vulnerable. We came across the idea of a love story moving into a sad car crash that shows the male saving the female this relates to the title of the song 'superhero'. I fill it will give an impact on the audience especially as the car crash could be seen as unexpected.